About Us

Welcome to Sinai,

For as long as I can remember, I have always had a love for jewellery and sunglasses. I used to steal my mother and grandmother’s sunglasses and wear them around our home as I played dress up as a little girl. I loved the chains and necklaces on my mother’s dressing table and would often be found wearing 3 or 4 of them all at the same time (nothing’s changed by the way!). When my Grandmother wore a chain that held her glasses, that was the absolute best as far as I was concerned and that is where the Sinai story begins.

Sinai was my grandmother’s maiden name. She grew up in Alexandria in Egypt, which at the time was one of the most cosmopolitan cities in the world. She had a great eye for fashion and was the Manageress of a fashion boutique – she was always ahead of her time! In the late 50’s, due to the political uprising, my grandparents and father fled to the UK, leaving all their personal belongings behind and began their new life in London.
As a little girl, I would spend a lot of time with my grandmother, listening to her wonderful stories of her previous life and playing with her beautiful pieces of jewellery and makeup! It seemed like a magical world far away from London. She always inspired me and was my role model, so it was only fitting that I name my business after her.

I love each and every one of my pieces and hope you will too.

RIP Louise Sinai 1920 - 1998