Welcome to Sinai,
Sinai was my grandmother’s maiden name. She grew up in Alexandria in Egypt, which at the time was one of the most cosmopolitan cities in the world. She had a great eye for fashion and was the Manageress of a fashion boutique – she was always ahead of her time! In the late 50’s, due to the political uprising, my grandparents and father fled to the UK, leaving all their personal belongings behind and began their new life in London.
As a little girl, I would spend a lot of time with my grandmother, listening to her wonderful stories of her previous life and playing with her beautiful pieces of jewellery and makeup! It seemed like a magical world far away from London. She always inspired me and was my role model, so it was only fitting that I name my business after her.
I love each and every one of my pieces and hope you will too.
RIP Louise Sinai 1920 - 1998